California, September 3, 2025
News Summary
Q MIXERS is set to expand its partnership with Breakthru Beverage Group in California following RNDC’s exit from the market. This collaboration, effective from September 2, 2025, aims to enhance distribution across 14 states, solidifying Q MIXERS’ presence in the largest beverage alcohol market in the United States. Both companies express optimism about the collaboration, which is expected to bolster Q MIXERS’ distribution capabilities and reshape the competitive landscape in the mixer market.
California is set to witness an expanded partnership between Q MIXERS and Breakthru Beverage Group, following the exit of RNDC from the California market. The transition, which will officially take effect on September 2, 2025, marks a significant step for both companies as they aim to enhance their collaboration across 14 states, now including California, the largest beverage alcohol market in the United States.
This partnership is expected to bolster Q MIXERS’ distribution capabilities significantly. Betsy Frost, the CEO of Q MIXERS, has expressed optimism regarding the potential to reach new heights through this collaboration. Further emphasizing this sentiment, David Brenner, Vice President of Sales at Q MIXERS, shared his enthusiasm about deepening the relationship with Breakthru, highlighting the positive outcomes they have consistently delivered for Q MIXERS.
Q MIXERS, known for its premium mixers, prides itself on using clean ingredients, bold flavors, and high carbonation. This dedication to quality aims to elevate the cocktail and mocktail experiences for both consumers and bartenders. The company’s product lineup includes popular items such as Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES.
Breakthru Beverage Group is a prominent beverage wholesaler in the United States, operating in 16 markets with annual sales exceeding $8.6 billion. The company has received recognition as a “US Best Managed Company” for the past four consecutive years, indicating a strong commitment to excellence in their operations.
This strategic partnership is designed to drive distribution growth and success across all channels in the California market. With Breakthru’s proven track record and market presence, Q MIXERS is positioning itself for long-term success not only in California but also in other regions as they expand their footprint across the United States.
Moreover, Q MIXERS has been disrupting the premium mixer category, innovating continuously to meet evolving consumer preferences. With a strong focus on quality and flavor, the company aims to solidify its position as a go-to brand for those seeking an enhanced beverage experience.
Analysts are viewing this partnership as a pivotal move, suggesting that it will not only benefit Q MIXERS and Breakthru but will also potentially reshape the competitive landscape in the beverage mixer market.
Key Points of the Partnership
- Expanded partnership with Breakthru Beverage Group following RNDC’s exit.
- The collaboration spans 14 states, including California.
- Official transition starts on September 2, 2025.
- California is the largest beverage alcohol market in the US.
- Q MIXERS is focused on premium, quality mixers.
Background Context
This collaboration comes at a time when many beverage companies are adapting to market shifts. The exit of RNDC from the California market has opened opportunities for new dynamics in beverage distribution. Q MIXERS and Breakthru’s partnership is viewed as a strategic response to this scenario, potentially setting the stage for enhanced market competition.
Frequently Asked Questions
What is the duration of the partnership between Q MIXERS and Breakthru Beverage Group?
The partnership is set to expand officially on September 2, 2025, and will cover operations in 14 states.
Why did RNDC exit the California market?
The specific reasons behind RNDC’s exit have not been detailed, but it has created an opportunity for other companies, like Q MIXERS, to establish stronger market positions.
What are some products offered by Q MIXERS?
Q MIXERS offers a variety of premium mixers including Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, and Q MARGARITA MIXES.
What are Breakthru Beverage Group’s sales figures?
Breakthru Beverage Group has annual sales exceeding $8.6 billion and operates in 16 markets across the US.
Chart: Key Features of Q MIXERS and Breakthru Partnership
| Key Features | Details |
|---|---|
| Partnership Duration | Effective from September 2, 2025 |
| Coverage Areas | 14 states including California |
| Market Comparison | California – Largest beverage alcohol market in the US |
| Q MIXERS Product Line | Q GINGER BEER, Q TONIC WATER, Q CLUB SODA, Q BLOODY MIX, Q MARGARITA MIXES |
| Breakthru Beverage Group Annual Sales | Over $8.6 billion |
Deeper Dive: News & Info About This Topic
- Business Wire: Q MIXERS Expands Partnership
- Wikipedia: California
- BevNET: Q MIXERS Names Betsy Frost as CEO
- Google Search: Beverage Industry
- PR Newswire: Q MIXERS and Tao Group Partnership
- Encyclopedia Britannica: Partnership
- Forbes: How Q MIXERS is Elevating Cocktails
- Google Scholar: Premium Mixer Quality
- Brewbound: Q MIXERS Rebrand Strategies
- Google News: Q MIXERS
Author: STAFF HERE HUNTINGTON BEACH
The Huntington Beach Staff Writer represents the experienced team at HEREHuntingtonBeach.com, your go-to source for actionable local news and information in Huntington Beach, Orange County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Huntington Beach Surf City USA Marathon, the U.S. Open of Surfing, Fourth of July celebrations at the Huntington Beach Pier, and community festivals at Huntington Beach Central Park. Our coverage extends to key organizations like the Huntington Beach Chamber of Commerce and Visit Huntington Beach, plus leading businesses in retail, hospitality, and outdoor recreation that drive the local economy. As part of the broader HERE network, including HEREAnaheim.com, HERECostaMesa.com, HERESantaAna.com, and HERELosAngeles.com, we provide comprehensive, credible insights into Southern California's dynamic landscape.
