Miami Beach, Florida, August 16, 2025
News Summary
Playboy Enterprises has announced its relocation from Los Angeles to Miami Beach, emphasizing the need for a more business-friendly environment. The move involves new headquarters at 1691 Michigan Avenue, establishing a Playboy Club and multimedia studios. This decision aligns with a broader trend of companies leaving California due to high taxes and regulations. Miami Beach officials welcome the development, which is expected to create about 100 local jobs and enhance the city’s economic landscape.
Miami, Florida – Playboy Enterprises Relocates Headquarters
Playboy Enterprises announced its decision to relocate its headquarters from Los Angeles to Miami Beach on Wednesday. This move underscores the ongoing trend of major corporations seeking more business-friendly locations as they leave California, which has been criticized for its regulatory landscape and high operation costs.
In a statement, Playboy’s CEO expressed dissatisfaction with California’s business environment, referring to it as “anti-business” and “extremely expensive.” In contrast, Miami Beach officials welcomed the decision, emphasizing their city’s commitment to creating a vibrant and supportive environment for businesses.
The new corporate headquarters will be situated in the luxurious Rivani office building at 1691 Michigan Avenue in Miami Beach, with plans for full operations to commence by next year. The relocation includes the development of a new Playboy Club, which will feature a restaurant and an exclusive members-only space, as well as multimedia content studios designed to enhance Playboy’s creator network and licensing venture.
Developer Robert Rivani has invested over $100 million in the Rivani commercial complex, incorporating wellness facilities, restaurants, and meeting spaces that will complement Playboy’s operations. Miami Beach city commissioners lobbied for months to attract Playboy, ultimately turning down competing offers from other locations, viewing the relocation as a significant boost to the region’s economic development efforts.
Playboy’s departure from California adds to an increasing list of high-profile companies relocating due to the state’s economic challenges. Notable firms such as Tesla and Charles Schwab have previously moved their headquarters, prompting scrutiny over California’s high tax rates and regulations. As it stands, California imposes a tax rate of 13.3% on its highest earners, making it one of the most taxing environments in the nation.
Despite these challenges, California remains a powerhouse for economic activity, ranking as the world’s fourth-largest economy and continuing to attract investments across various sectors. Playboy’s move is particularly significant as it marks a return to South Florida for the brand, which previously operated a Playboy Club and hotel in the region. The Miami Playboy Club originally opened in 1961, while the Playboy Plaza hotel operated in the 1970s, showcasing the brand’s historic connection to the area.
In recent financial developments, Playboy reported a net loss of $7.7 million in the second quarter, but experienced a 13% increase in revenue compared to the previous year. Playboy shares closed at $1.71, reflecting a 17% increase thus far in 2023. The establishment of the new headquarters is expected to generate approximately 100 local jobs, enhancing the community and workforce in Miami Beach.
Kohn’s vision for the Miami office includes the creation of world-class content studios aimed at producing multimedia across various digital platforms. Miami Beach has been characterized by Playboy as one of the “most dynamic, culturally relevant, and business-friendly cities” in the nation, further highlighting the attraction for companies looking to relocate.
FAQ Section
Why is Playboy relocating its headquarters?
Playboy Enterprises is relocating its headquarters from Los Angeles to Miami Beach to benefit from a more business-friendly environment and lower operational costs.
What will be the new address for Playboy’s headquarters?
The new headquarters will be located at 1691 Michigan Avenue, Miami Beach, Florida.
When is Playboy expected to complete its headquarters move?
Playboy plans to fully move into the new Miami office by next year.
What new features will the Miami Beach location have?
The new headquarters will include a Playboy Club with a restaurant, members-only space, and multimedia content studios.
How does Playboy’s move reflect broader corporate trends?
Playboy’s relocation is part of a trend of major corporations leaving California for states with more favorable business climates, including lower taxes and less stringent regulations.
How many jobs is the new Playboy headquarters expected to create?
The new headquarters is anticipated to create approximately 100 local jobs.
Key Features of Playboy’s Move
| Feature | Details |
|---|---|
| New Headquarters Location | 1691 Michigan Avenue, Miami Beach, Florida |
| Completion Timeline | Expected to be fully moved by next year |
| Investment in New Office | Over $100 million in the Rivani commercial complex |
| New Developments | Playboy Club, restaurant, multimedia content studios |
| Job Creation | Approximately 100 local jobs |
| Company’s Financial Status | Reported a net loss of $7.7 million in Q2, with a 13% revenue increase |
Deeper Dive: News & Info About This Topic
- Los Angeles Times
- Wikipedia: Playboy Enterprises
- Miami Herald
- Google Search: Playboy Enterprises relocation
- Union Leader
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