News Summary
Valencia Technologies has announced a significant investment of up to $35 million to accelerate the commercialization of its eCoin® system, a groundbreaking treatment for urgency urinary incontinence (UUI). Appointing James D. Surek as CEO, the company seeks to leverage his extensive experience in the medical device industry. With FDA approval already secured in 2022, the eCoin system offers a minimally invasive solution designed to significantly reduce UUI episodes. The backing from Brooks Advisory Group will also provide essential consulting support to ensure the successful market entry of this innovative device.
California – Valencia Technologies, a medical device company based in Valencia, California, has announced a significant strategic investment of up to $35 million aimed at accelerating the commercialization of its innovative treatment for urgency urinary incontinence (UUI). The investment will be funded by the Brooks Advisory Group, an affiliate of Brooks Management Group (BMG).
To spearhead this initiative, Valencia Technologies has appointed James D. Surek as the new Chief Executive Officer. Surek brings a wealth of experience in the medical device industry, having previously driven substantial revenue growth in prior roles. His leadership is expected to play a crucial role in the company’s expansion and product launch efforts.
The timing of the investment and leadership change is critical for Valencia Technologies as it seeks to promote its flagship product, the eCoin® system. This state-of-the-art neurostimulator has been designed to treat UUI through a minimally invasive procedure, and it has already received FDA approval in 2022, making it the first and only FDA-approved subcutaneous implantable tibial nerve stimulator for this condition.
Details on the eCoin System
The eCoin device is approximately the size of a coin and is implanted under the skin near the ankle during an outpatient procedure that is both safe and efficient. This device delivers periodic stimulation to the tibial nerve twice a week, which clinical studies have shown can lead to a substantial reduction in episodes of UUI. Specifically, approximately 75% of patients experience at least a 50% reduction in their incontinence episodes within a year of treatment.
Support for Commercialization
The financial backing by Brooks Advisory Group is not only focused on capital investment; the group will also assist Valencia Technologies with crucial consulting services in areas such as commercialization strategy, sales, reimbursement, and financial planning. This additional support will help position the company to effectively bring the eCoin system to market and optimize its potential for public adoption.
Management Team Expansion
With James D. Surek now leading the management team, other key figures have also joined Valencia Technologies. These include Dain Black, Ryan Brooks, and the continued contributions of existing Board members Jeff Greiner and Don Hubbard. This assembled team showcases a blend of expertise geared towards scaling the operations of Valencia Technologies effectively.
Surek’s Proven Track Record
James D. Surek’s appointment is strengthened by his prior achievements, which include generating over $200 million in revenue growth in three years at Advanced Bionics, a company later acquired by Boston Scientific for approximately $3 billion. Additionally, he successfully turned around Entellus Medical, growing its revenue from less than $1 million to over $70 million and achieving an IPO within four years. His extensive background positions him as a highly capable leader for Valencia Technologies’ ambitious goals.
Expert Endorsements
Medical professionals have begun to take notice of the eCoin system, which is lauded as an effective alternative to traditional treatments, such as medications and more invasive surgical procedures for patients suffering from overactive bladder. The eCoin device simplifies the post-implant management process, requiring minimal follow-up programming sessions and eliminating the need for weekly device recharging.
Conclusion
The $35 million investment and the appointment of James D. Surek signal Valencia Technologies’ commitment to revolutionizing treatment for urgency urinary incontinence. With a robust support structure in place, the company is poised to enhance the quality of life for millions of individuals affected by this widespread condition.
Deeper Dive: News & Info About This Topic
- PR Newswire: Valencia Technologies Announces Strategic Investment
- Wikipedia: Urgency Urinary Incontinence
- Los Angeles Business Journal: Avita Gets FDA Nod for Device
- Google Search: Neurostimulator for UUI
- Fortune: Fortune Global Forum on AI Integration
- Encyclopedia Britannica: Medical Devices
- Forbes: Singapore Billionaire’s Son Appointed President of Valencia Football Club
- Google News: FDA Approval for Medical Devices
- Chicago Business: Who’s Who in Chicago Business 2025
- Google Search: Medical Leadership in Medical Devices

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