News Summary
Joybird, a modern furniture maker and subsidiary of La-Z-Boy, has opened its 13th showroom in Costa Mesa, California. Occupying 4,643 square feet in the South Coast Collection, this is the brand’s first presence in Orange County. The showroom offers customizable and sustainable furniture options, along with design services such as a 3D space planner and modular sofa builder, enhancing customers’ shopping experience. With a strategic location and a competitive environment, Joybird aims to attract design-minded clientele and expand its reach.
Costa Mesa Welcomes Joybird’s New Showroom
Joybird, a handcrafted modern furniture maker and a subsidiary of La-Z-Boy, has officially opened its 13th showroom in Costa Mesa, California, marking the brand’s first presence in Orange County. The showroom opened its doors to the public on June 5, occupying an expansive 4,643 square feet of space within the South Coast Collection (SoCo) lifestyle center.
Key Offerings and Services
Joybird specializes in offering customizable and sustainable furniture and decor suitable for various areas in the home, including living rooms, bedrooms, home offices, and outdoor spaces. Customers have access to an impressive selection of over 75 color choices in various fabrics and leathers for the brand’s products.
In addition to customization options, the retailer provides an array of services to assist customers in the design process. This includes a 3D space planner, a modular sofa builder, and a 3D room scanner, all aimed at helping customers visualize how Joybird’s furniture can fit within their unique spaces.
Location and Accessibility
The new showroom is located at 3303-3323 Hyland Avenue, within the bustling South Coast Collection, a luxury home furnishing and design center that spans 292,000 square feet. Joybird signed a lease with Continental Realty Corp, the owner of SoCo, ensuring a prime position in this vibrant shopping destination.
SoCo is strategically situated, with over 340,000 vehicles passing by the site annually via Interstate 405. Additionally, more than 200,000 people, including over 65,000 households with an average income exceeding $132,000, live within a three-mile radius of the location. There is also a workforce of approximately 125,000 people in the same vicinity, making it an ideal spot for attracting potential customers.
Competitive Environment
Joybird joins a diverse group of established tenants within the SoCo complex, including well-known brands like BoConcept, Design Within Reach, La-Z-Boy, Brown Jordan, Natuzzi Italia, and Room & Board. This array of options helps to create a competitive yet complimentary shopping environment for consumers seeking high-quality home design solutions.
In addition to its furniture offerings, SoCo boasts a variety of dining options for visitors, such as Arc Food and Libations, Butcher’s House, Greenleaf Kitchen & Cocktails, Moulin, Il Girasole, and Portola Coffee, enhancing the overall shopping experience by providing convenient places for customers to relax and enjoy a meal or coffee.
Background of Joybird
Since its inception, Joybird has focused on delivering customizable modern furniture with an emphasis on sustainability. The brand’s commitment to crafting unique pieces tailored to individual preferences sets it apart in the competitive furniture market. With the opening of the Costa Mesa showroom, Joybird expands its reach, allowing even more customers to experience the quality and personalization available in the brand’s furniture offerings.
The new showroom in Costa Mesa is expected to attract a design-minded clientele that appreciates the modern aesthetic and quality craftsmanship that Joybird provides. As the demand for customizable and sustainable furniture continues to grow, the company is well-positioned to meet the expectations of today’s consumers.
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Additional Resources
- OC Register: Joybird Opens in Costa Mesa
- Wikipedia: Furniture
- Home News Now: Joybird’s 1st in Orange County
- Google Search: Joybird Furniture
- Furniture Today: Joybird Finds the OC to its Liking
- Google Scholar: Joybird Sustainable Furniture
- OC Register: Rye Goods Closes Lido Location
- Encyclopedia Britannica: Furniture Design
- OC Register: Liberated Brands Lays Off Employees
- Google News: Costa Mesa furniture showroom
