News Summary
Lotteria, a South Korean fast food chain, is set to open its first U.S. location in Fullerton, California, in August 2025. The restaurant, located at 150 W Orangethorpe Ave, will feature a diverse menu including the Bulgogi Burger and shrimp burgers. This expansion marks a significant step for Lotteria as it enters the North American market, aiming to attract both Korean Americans and food enthusiasts eager for new culinary experiences.
Fullerton Set to Welcome Lotteria Fast Food Chain
Fullerton, California, is gearing up for the debut of Lotteria, a popular South Korean fast food chain, which is set to open its first U.S. location in mid-August 2025. The new restaurant will be situated at 150 W Orangethorpe Ave, occupying a site that previously housed a KFC. The establishment is currently undergoing renovations to prepare for its opening, reflecting a significant expansion of the Lotteria brand into the North American market.
Menu Highlights and Target Audience
Lotteria is renowned for its diverse menu, which features unique items such as the Bulgogi Burger, shrimp burgers, fried chicken, and cherry-flavored shakes. The Fullerton outlet aims to draw in both Korean Americans and a wider audience interested in exploring distinct culinary experiences. Key offerings will include the Bulgogi Burger, which consists of marinated beef grilled to perfection and topped with fresh vegetables and special sauces. Another standout item is the Bibim Rice Burger, inspired by bibimbap, which combines seasoned vegetables, a fried egg, and protein into a convenient burger format. Additionally, the shrimp burger, featuring a breaded shrimp patty served with lettuce and tartar sauce, is set to be an attractive option on the menu.
Background on Lotteria
Headquartered in Seoul, Lotteria has a rich history that began in Tokyo in 1972 before later expanding to South Korea in 1979. Over the years, the chain has grown to operate approximately 1,600 locations worldwide, with around 1,300 in South Korea and additional branches in Vietnam, Myanmar, Cambodia, and Mongolia. This upcoming U.S. location marks an exciting new chapter for Lotteria, which showcased its offerings at the National Restaurant Association Show in Chicago in May 2024, introducing its distinctive flavors to an American audience.
Innovative Offerings and Brand Aspirations
Lotteria is celebrated for its creativity in menu offerings. In celebration of its 40th anniversary in 2012, the chain introduced a five-patty tower burger that captured the attention of adventurous eaters. Furthermore, in 2014, the chain launched the “With Everything Burger,” characterized by its multiple meat patties and a wide variety of toppings.
Looking to the future, Lotteria USA CEO Jungwook Lee has expressed ambitions to adapt the menu specifically for the U.S. market, ensuring that it resonates with local preferences while retaining its distinctive identity. Lee’s vision includes plans for further U.S. expansion after establishing a successful presence in Fullerton, indicating the company’s commitment to growth in the North American market.
Conclusion
The opening of Lotteria’s first U.S. location in Fullerton represents a significant milestone for the brand and an exciting opportunity for local residents to experience unique South Korean fast food. As renovations are completed and the grand opening approaches, anticipation grows for the innovative flavors and culinary experiences that Lotteria aims to offer.
Deeper Dive: News & Info About This Topic
HERE Resources
Additional Resources
- Orange County Register: Lotteria’s First U.S. Location
- Wikipedia: Lotteria
- FB101: Lotteria Bringing Burgers to L.A.
- Google Search: Lotteria
- Chosun: Lotteria Expands to the U.S.
- Google Scholar: Lotteria
- Orange County Register: DUI Crash in Fullerton
- Encyclopedia Britannica: Lotteria
